Jason Roy

A beginner’s guide to branded SEO

Consumers are increasingly becoming brand-conscious. Therefore, building a strong online presence is more crucial than ever. 

A beginner’s guide to outbound links

In the vast expanse of the internet, outbound links act as bridges, connecting your website to the wider digital landscape. These hyperlinks, when clicked, guide visitors to external websites, offerin...

11 ways to increase your website's crawlability and indexability

Crawlability and indexability are two crucial factors that determine your website's visibility in search engine results. A website that is easily crawlable and indexable is more likely to appear in se...

5 SEO Myths You Should No Longer Follow In 2015

SEO can be tough.

8 lessons and takeaways from Google’s API leaks

Let's face it, the recent leak of Google's API documentation sent shockwaves through the SEO community. While Google has downplayed its significance, claiming the leaked data is incomplete and outdate...

The growing importance of brand marketing in modern-day SEO

Search Engine Optimization (SEO) has transformed dramatically over the years. Initially, it was a straightforward exercise in keyword stuffing and backlink building. As search engines evolved, their a...

Why you should add FAQs to important web pages

Have you ever lost a potential customer because they simply couldn't find the answer to a question they had about your product? 

H1 and title tags: Does Google care if they match?

For years, SEO professionals have been locked in a debate about the ideal relationship between H1 tags and title tags. In the bygone era of keyword stuffing, the answer seemed like a no-brainer: cram ...

A beginner’s guide to fact-checking AI-written content

Ever stumbled upon an article that reads flawlessly, packed with information, yet leaves a nagging doubt in your mind? 

Seven Free Tools and How they Can Increase Your SEO and Online Marketing Success

A beginner’s guide to stealing your competitor’s keywords

If you're looking to improve your website's search engine ranking, one effective strategy is to use keywords that your competitors are already ranking for. By identifying and "stealing" these keywords...

5 things to note down when analyzing competitors

We have all heard and talked about competitor analysis. We all know what it is.